This exploratory laboratory study analyzes emotional responses to two types of populist strategies on social media platforms. We focus on emotional responses to content expressing ordinariness (on Instagram) and victimhood (on TikTok). where the content creator is a right-wing populist leader who is unfavorably perceived by the respondents in the study. Thus. https://smokeysmountainfurnitureoutlets.shop/product-category/outdoor-seating/